About Us

What We Do

Attorneys-123.com was founded in 2012 with the mission of optimizing new client generation for attorneys through use of the latest technology and transforming how clients needing legal services select and connect with qualified attorneys.

The site offers attorneys live chat 24/7, free listing services, and a schedule online link for broadening their market reach, as well as clients the ability to find highly-rated attorneys and book real-time appointments instantly from anywhere 24/7 in one Internet visit.

Based in San Francisco, California, Attorneys-123 brings together a team with over 90 years of combined experience in both the practice of law, online software and technology startups.


Our Team

Steven Seeberg, Founder and CEO

Steve has over thirty years experience in law practice, tech startups and web development.

He he began his legal career law in New York, then moved to

California where he co-founded one of the first computer modem companies sold several years later to Racal Ltd., an electronics conglomerate listed on the London Stock Exchange.

Steve has authored numerous articles on legal and tax issues as well as a study published by the US Joint Economic Committee. He is the designer and developer of the Attorneys-123 website, as well as author of the site’s web marketing tutorials.

He received his J.D. from the University of Michigan Law School and his B.A. from Princeton University. He is an avid golfer and enjoys jogging and sailing.

Ryan Kelly, CMO

Ryan has over twenty years of experience in the legal practice and software startup business.

Ryan was the COO and led the sales and marketing teams at

Appointment-Plus (www.appointment-plus.com). He helped grow Appointment-Plus from a fledgling startup to a leader in the online scheduling software industry, serving clients ranging from SMBs to Fortune 100s such as Google and Citibank.

He was also a partner with the Phoenix, Arizona, law firm of Baumann, Kelly, Paytas & Bernstein where he practiced transportation and freight law for over ten years.

Ryan received his J.D. from the Sandra Day O’Connor College of Law at Arizona State University and his B.A. from the University of Arizona. He enjoys jiu-jitsu, rugby, history, and raising his four daughters.

Kathy Gregor, Manager Marketing

Kathy has over ten years experience in the legal and software industries.

Kathy worked for several years as a paralegal before moving on to a

career in sales in both the pharmaceutical and software industries. She worked for Appointment-Plus, an industry leader, marketing online scheduling software successfully to businesses of all types and sizes for over five years prior to coming to Attorneys-123.

Kathy received her B.A. from the University of Arizona. She enjoys spending time with her family and traveling.

Mallory Thornton, Director of Sales and Business Development

Mallory is an experienced software as a service (SaaS) sales and marketing executive in the legal services industry having worked with law firms in a myriad of practice areas across the country.

Mallory began her career managing the business development division of an Austin based private equity group. She then moved to the role of sales and marketing manager for Legalmatch.com, where she recruited attorneys for the site’s consumer lead generation process.

Later Mallory joined Ngagelive.com, a site that provides live assistance chat services for attorneys and other service providers, where she worked with some of the nation's largest personal injury firms to enhance their online marketing presence and increase new client acquisition.

Mallory graduated cum laude with degrees in finance and economics from Texas A & M University. She enjoys running, yoga, traveling, and spending time with her French Bulldog Bruno.

Eric Richard, Manager Public Relations, Social Media

Eric has over 15 years of experience in the public relations, communications and marketing arenas.

He served almost eight years as the director of communications at the Arizona Multihousing Association, where he managed and coordinated all of the group's internal and external communication and public relations activities.

Eric most recently served as the senior public relations specialist at Appointment-Plus, a leading provider of online scheduling software.

He received his B.A. in Journalism-Public Relations from Arizona State University. Eric enjoys fishing, hiking and spending time with his family.

Tom Pace, Advisory Board Member

Tom has over thirty years experience as an attorney and in managing online and Internet based services.

He was most recently President and COO of Gust, the leading

provider of online collaboration services for early stage investors and entrepreneurs to enbable financing and investment opportunities.

Before that he was President and CEO of Solbright, Inc., the leading provider of SaaS based services for websites and publishers to manage their online advertising inventory, sales, operations, billing and reporting.

Tom began his career as a trial and appellate attorney in Washington, D.C. and then moved into corporate law as an attorney for Dow Jones and Company, Inc. based in Princeton, NJ.

Tom received his JD from Washington and Lee University and his AB from the University of North Carolina at Chapel Hill. He played soccer at UNC and enjoys running and ocean kayaking.